JumiaJumia is an online global shopping mall with much focus in Africa. It has quite a number of presence in different countries of the world.

Notable mention is the HQ in Nigeria called Jumia Nigeria. Other countries you find the online mall include, Egypt, Morocco, South Africa, Ivory Coast and Kenya.

The company also has good presence in countries like, Cameroon, Ghana, Tanzania, Algeria, Tunisia and Uganda.

Thus, making it an online e-commerce African focused.

How Jumia Operates:

The shopping mall connects buyers and sellers together. Providing immunity for the buyers. This means one can safely buy from the online mall with no hassle of fraud.

Jumia also renders other services apart from just being an online buy and sell medium.

It offers services like, travel, holiday, food delivery and much more. Which can  be accessed from these links given.

Brief History of Jumia:

Jumia was founded in 2012 in Lagos, Ikeja. By Sacha Poignnec, Tunde Kehinde, Raphael Kofi Afaedo. The platform is an e-commerce tech industry that offer electronics, wearable, accessories, fashion and much more to consumers.

Jumia has also bagged some decent awards as being the best it can be in the Nigerian e-commerce tech space. Notable mentions include, 2013 Brand Journalist Association of Awards as being the best Online Retail Brand of the year. 2013 World Retail Awards,  2014 Best Online Retail Mall of the year and in 2016 Jumia ranked 82 in the top Wired 100 list.

Jumia Websites:

Jumia span an across several countries with unique website url associated with such countries.

The various urls website are given below:

The listed are all the countries the African mall cuts out to. Shopping from any of the online shops in each of the countries from the online mall is exactly the same as shopping from Nigeria as explained in this previous post.

Shopping for Items:

Simply go to any of the Url given above depending on your country. If you are living in Nigeria use, jumia.com.ng. Or you can also download the application on your smartphone too.

Create an account and input your home address or your preferred delivery location.

Search for items you want to buy on the home page or using various categories listed in the site.

Once you get an item you like. You ensure the seller has a good Star rating and good reviews also from previous buyers.


Once you have taken note of these two criteria. You would simply hit on the Buy Now option to check out via your preferred payment method.

Usually via a Master Card or Visa Card. Or other payment platforms like Paypal and Payonner.

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