The YouTube, link above, is the Paradox of Choice Book, animated version. You can watch the full video on Youtube and learn some few stuffs outta it. Before, that here is a little info on the book, given below:
PARADOX OF CHOICE, BARRY SCHWARTZ | ANIMATED BOOK
The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz.
[dropcap]I[/dropcap]n the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Originally published: 2004
Author: Barry Schwartz
Page count: 304
Publisher: Harper Perennial
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